Established long before you · Discretion assured

Three white men in casual business attire giving thumbs up, representing the credibility that Brads provide

The Partners

Counsel in borrowed credibility

Get the opportunities you deserve.

Rent A Brad connects you with volunteer white guys who lend their name and photo to your proposals, manuscripts, and pitch decks. If you want, they even interact with decision-makers. After they shattered the bias barrier, they step aside so you can do your work.

Book a Brad, get your certificate

Eight Brads on retainer. None of them has ever been questioned.

  • Best Unearned Confidence 2026
  • Certified Firm Handshake Provider
  • Top 10 Golf Anecdote Supplier
  • 4.9/5 Average Self-Assessment

Benefits

Three reasons to let a Brad open the door for your work.

Rubber stamp with 'SHORTLISTED' text stamped on white document on office desk

Your ideas deserve a fair chance

Recruiters scan names, reviewers make snap judgments, gatekeepers filter based on photos. With a Brad, your work gets the attention it deserves.

Professional white man in business casual attire standing confidently in modern office

You need someone people trust instantly

Our Brads bring unshakeable confidence and natural authority. With their firm handshakes and bland haircuts, they're used to not being questioned. They create the perfect credibility shield for your work.

Wall calendar showing current day with red 'TODAY' text emphasizing immediate action

You can't wait for the world to change

Meaningful change takes time. A Brad can level the playing field today. They might even make some organizations notice their biases. Why let prejudice slow you down?

Testimonials

In their own words

Our clients on what changed once a Brad's name was on their work.

Maria Rodriguez

“Our studio kept losing public tenders to firms with older, louder partners. For the city library bid, Brad Montgomery signed as lead architect and nodded through the jury Q&A. They said he looked like someone you could trust with a budget. We won, and he introduced me as the real architect at kickoff.”

Maria Rodriguez

· Principal Architect, Rodriguez Design Studio
  • “I used a Brad in my conference abstract submission. Once accepted, Brad Harrington answered some initial questions from the selection committee with impressive confidence. His technical bullshitting skills were perfect for the AI field. Now I'm keynoting at the event.”

    Priya Patel

    Priya Patel

    AI Research Lead, Tutor.ai

  • “I used a Brad persona in my grant application to a major foundation. The application sailed through initial review. When program officers had follow-up questions, Brad Whitfield answered them with just enough technical jargon to sound credible. We secured full funding.”

    Dr. Wei Chen

    Dr. Wei Chen

    Biotech Researcher, Community Research Lab

  • “After countless rejections, I used a Brad for my manuscript submissions to publishers. The name 'Brad Wellington' got it accepted within weeks. Since it was already accepted, Brad didn't need to answer any questions - I simply revealed myself as the actual author.”

    Jamal Washington

    Jamal Washington

    Author, Independent

  • “I submitted our pitch deck using a Brad persona. When VCs requested a meeting, Brad Patterson answered some initial questions about our business model with remarkable authority. His confident delivery opened doors that were previously closed to me.”

    Keisha Thompson

    Keisha Thompson

    Startup Founder, TechFlow Solutions

How It Works

Four steps from overlooked to shortlisted. Step four matters most.

  1. Choose A Brad

    If you want him to interact with decision-makers, choose a Brad that works in your field. Otherwise, any Brad will do.

  2. Submit Your Work

    Use your Brad's persona. Leverage their white-guy credibility for your benefit.

  3. Brief Your Brad (optional)

    Only if your Brad needs to represent your case. Briefings can be superficial. Our Brads prevent deep questions by projecting expertise and confidence.

  4. You Take Over

    Once your work is accepted, your Brad steps away and introduces you as the actual expert. You handle the work from there.

Pricing

Transparent pricing for borrowed credibility. Pick the plan that matches the size of the bias you are up against.

  • Associate tier

    Brad Lite

    For first-time borrowers of credibility.

    $0

    per submission

    • One Brad, whichever is free
    • Standard handshake
    • Email sign-off: “Best, Brad”
    • Questions deflected: most
    • Confidence up to “Assertive”
    • Interrupts Others +15% and Explains It Back to You on request
    Choose Brad Lite
  • Most popular

    Brad Pro

    For people tired of explaining their CV twice.

    $0

    per submission

    • A Brad who sounds like he works in your field
    • Questions deflected: all
    • Confidence up to “Born on Third Base”
    • Firm Handshake Package included
    • Interrupts Others +15% included
    • Golf Anecdotes and Explains It Back to You on request
    Choose Brad Pro
  • Partner tier

    Brad Enterprise

    For organisations that would rather rent a Brad than fix their hiring.

    $0

    per committee

    • A Brad on every shortlist
    • Service level: never questioned
    • Unlimited unearned confidence, fixed at “Failed Upward Twice”
    • Every add-on included, his uncle on your board too
    Choose Brad Enterprise

Prices exclude the cost of systemic bias, which you are already paying.

Frequently Asked Questions

Everything you wanted to ask before renting a Brad. He would not.

If you want your Brad to represent you in person, the right bullshitting skills for your field can be helpful. Ultimately, it doesn't really matter, though. All Brads are confident white guys. In most cases, that is all you need.

Think of your Brad as your professional pseudonym. Artists do this all the time. You're helping your counterparts make unbiased decisions. Legal or not, you're doing them a favor!

87% of our clients see immediate improvements in acceptance rates when using their Brad for initial submissions. The process works because it bypasses unconscious bias at the crucial first-impression stage.

We would be delighted if our services would no longer be needed. Until then, we're helping deserving work get the recognition it merits, regardless of who created it.

Read the research behind the joke, and what organisations can do

By appointment

Ready to level the playing field?

Stop letting bias get in the way of your work.

Trusted by committees that would rather not change

  • Old Boys Capital
  • Legacy Admissions
  • Gatekeeper & Co.
  • Panel Partners
  • Shortlist Holdings